Inside the smell-o-verse: Meet the companies trying to bring scent to the metaverse
A small army of startups see integrated scent as being key to our future digital world. But some see the tech as a distraction from the bigger picture.
- F45, the fast-growing ‘functional’ workout brand, secures $150 million in financing for US franchise expansion
- New app, Ness Rewards, pays you for ‘healthy actions’ like exercising with money off wellness brands