Wellness vacations go beyond massages and diet tips during the pandemic–The New Yorker
With the pandemic lingering into its third year, this article interviews hospitality leaders on how the crisis has dramatically accelerated the importance of wellness in travel. Travel is now about healing from physical and mental stress, and people want programming that provides some new answers about how to feel better. Hotels/resorts are busy adding new wellness programming that reaches well beyond spas–from creative nature experiences such as tea-foraging retreats to grief healing programs.
The future of travel–Backslash report
The analysts at the global agency, TBWA\CHIAT\DAY, recently released a 40-page report on the many ways that the pandemic will transform the future of travel. Unsurprisingly, many of the major shifts predicted fall under the wellness umbrella–from the rise of the “untourist” (a new tourism that puts power in the hands of locals) to the surge in nature escapes to the rise of “mind trips” (people seeking mental healing as never before, with psychedelic retreats rising) to a new demand for evidence-based approaches at destinations (“science is the new wellness travel differentiator”).
Travel trends 2022: why solo, sustainable, ethical, wellness and ‘essentialism’ travel will become even bigger priorities–South China Morning Post
Experts from the famed Swiss hospitality school, the École Hôtelière de Lausanne (EHL), make their predictions as to what will define travel this year, and they name health and wellness, sustainability and climate awareness, and solo travel the top three trends. They note that the “traveler of 2022 will be much more refined than the traveler of the past, caring more about sustainability, local communities, and people and brands that align with their own personal principles.”
2022 travel trends: the rebound of wellness tourism–Forbes
This article summarizes new research findings from our sister organization GWI on the wellness tourism market—which was decimated by the pandemic in 2020 (like every facet of the travel business)—but is poised for a huge rebound.
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