Trend: A New Era of ‘Wellness-Art-Tainment’: More High-Tech, Multisensory Experiments in Spa and Wellness

Week of July 24th, 2024

Meow Wolf’s co-founder is building Submersive, a trippy, multisensory spa brand of the future–Fast Company 
More details on Meow Wolf’s co-founder’s new multisensory bathhouse concept, Submersive, where each bathhouse room will have its own unique look, sound, and temperature—from a neon pink techno-esque atmosphere to a calming blue pool—all with AI-generated art projected on the ceiling and walls. Submersive has partnered with Susan Magsamen, executive director of the International Arts + Mind Lab at Johns Hopkins University, to ground the experiences in evidence-based neuroscience and neuroaesthetics.  

OASIS immersion debuts immersive wellness experience in Paris–Blooloop
The article explains the immersive wellness experience titled ‘Recharger/Unwind’ at the Hangar Y art gallery in Paris, which opened in 2024. It involves a meditative, multisensory “wellness tunnel” concept, with a spatialized sound system and a high-res microLED display structure, to create an experience where people can recharge their batteries in an imaginary world.  

Top 11 immersive trends in the attractions industry for 2024–Blooloop
While this covers what Blooloop sees as all the big trends in immersive art-tainment, one of their major trends for 2024 is immersive, multisensory wellness. They cover various players, such as what Therme Group is doing at their water-wellbeing resorts, working with Superblue, an immersive art pioneer, and with artists and architects, to create experiences where digital art meets wellness. 

Thermengruppe Josef Wund launches Forest Bathing: Lupuna–European Spa 
More on the new multisensory, biophilic Amazonian rain forest bathing experience at Therme Euskirchen’s thermal baths, near Cologne in Germany.

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