Trend Exploration: A New Era of Transformative Wellness Travel Myths of monsters and men – CLADglobal Surrealist folk tales and moss-covered lava fields have inspired an Icelandic spa retreat that promises to take guests on a journey to enlightenment. Kim Megson highlights the details for CLADglobal. How travel agencies avoided extinction and became a luxury service – Vox Millennials are using travel agencies to find…
TREND: A New Era of Transformative Wellness Travel You’re the Hero of a Wellness Saga More wellness/spa destinations will (and should) inject more theater and fantasy into wellness experiences to create epic-level sagas that can fire up emotion. The Red Mountain Resort (featured above, photo credit: Johannes Torpe Studios) under development north of Reykjavik, Iceland, is just one cool example. The proposed resort, with its…
Trend Exploration: A New Era of Transformative Travel Millennials are Not Wellness Newbies Millennials (and even younger generations) will help drive these new directions in wellness travel. As Well+Good founders, Alexia Brue and Melisse Gelula, argued in their Summit keynote, millennials are radically disrupting the category. Watch More. In Wellness, “Transformative” is the New “Experiential” When it comes to luxury and wellness travel, those overly…
TREND: A New Era of Transformative Travel The One-Upmanship in Transformative Travel Experiences has Begun! We’ve been living in an age of “authentic” and “experiential” travel where even mainstream hotel brands now help travelers eat, live and spa like a local. Travel experts argue that “transformational travel” is the evolutionary wave, which doesn’t discard the focus on authentic experiences but takes it to a deeper…
Trend Exploration: A New Era of Transformative Travel The Next Frontier in Spas, Hospitality and Travel How to create more immersive wellness experiences that reach beyond copy-and-paste programming was the hot topic during this 2017 Global Wellness Summit Roundtable. Hear More. Wellness Activities Will Have Strong Ties with Luxury Travel in 2018 Travel marketers talk a lot about storytelling and experiences, but one of the…
TREND: A New Era of Transformative Travel Music, Art and Performance Blend with Wellness A clear trend in wellness travel is storytelling blended with wellness experiences, an aspect of the hot new trend “Transformative Travel.” In other words, not only are more performance, music, art and literature being served up at wellness destinations, but now wellness and the art/performance are being blended together—such as soaking…
