Global Wellness Trends Reports

Each year, the Global Wellness Summit (GWS) identifies new trends that will have a meaningful impact on the multi-trillion-dollar wellness industry. Significantly, this is the only wellness forecast that draws from the insights of the hundreds of executives who attend the GWS each year. Our long track record of accurately predicting trends makes this report the “go to” authority on wellness trends for media, investors and wellness industry leaders. In addition, the GWS Trends incorporate the perspectives of renowned economists, medical and wellness professionals, academics and leaders across all sectors of the wellness industry.

The Latest Global Wellness Trends Report

2024 Global Wellness Trends Report: The Future of Wellness

In the 20-plus years this trends team has been analyzing the wellness space, there have been more shakeups in 2023 than in the last two decades. The wellness market has significant momentum, and countless surveys reveal that wellness has never been such an important priority for people as now. But what kind of wellness matters—and for whom—is undergoing serious transformation. Generational, income, and gender gaps are widening in culture, and they’re creating a wellness landscape increasingly defined by very different—even contradictory—markets and mindsets. The GWS calls these polarized wellness markets “hardcare” and “softcare.”

Explore the 2024 Trends