Southhall, the Farm-Focused Resort Set on Idyllic Working Farm in Historic Franklin, Tennessee Opens This Summer–Hospitality Net, April 1, 2022 Southhall is a shining example of the new farm-centered wellness resorts and the soon-to-open, 325-acre property will offer a unique menu of farm, wellness and adventure programming that will give guests acres of land for foraging and very immersive, hands-on farming education and experiences. How the…
Trend: Farm Livin’ Several of our 2022 wellness trends explore how big farms and farm-focused experiences are becoming much more central in wellness real estate and at wellness resorts—and how the home gardening and foraging trends just continue to bloom and evolve Next Friday, April 22, is Earth Day—so we thought we’d spotlight how the getting-people-back–to-the-earth trends of farming and gardening are a…
We could all use a health coach–The New York Times, June 7, 2021 This article by just-retired, influential New York Times health columnist, Jane Brody, really helped put certified health and wellness coaches on the map. She argues that they’re a woefully underutilized weapon in fighting chronic disease, and that everyone really needs one, because “health happens in the 99.9% of your life when you’re…
Trend: The Certified Health & Wellness Coach Is Rising…FINALLY Coaches trained in the art and science of motivating healthy changes have been the missing link in both healthcare and wellness. The Future? They’ll work with more doctors, insurers, employers, physical therapists, fitness trainers, wellness resorts and people independently The world spends $8.3 trillion a year on healthcare, and $4.4 trillion on wellness, and…
What Is ‘Bigorexia’? –The New York Times, March 9, 2022 This new, in-depth article on the trend explores how a social media diet of perfect bodies is leading to a muscle dysmorphia (“bigorexia”) issue for teen boys. The most popular TikTok and YouTube accounts reveal a landscape dominated by musclemen—and more young men are now becoming obsessed with weightlifting and dieting. It’s a crisis worsened by…
2022 Trend: Toxic Muscularity Comes Clean How bulging biceps and rippling abs have had a negative ripple effect on male body image—and how the conspiracy of silence around the rising crises of muscle dysmorphia for men and boys is finally being addressed For a decade, we’ve seen so much forward progress around women’s body positivity in a culture that has long held such unrealistic standards…
Relaxing Bath Rituals Have Been Quietly Healing For Centuries –The Zoe Report, February 2022 A revival in the appreciation of bathing rituals from cultures all over the world – from Finnish saunas to Japanese onsens to Turkish hammams to Aztec sweat lodges – is fueling the urban bathhouse trend. Luxury urban spa to open in Oslo with restored public baths, rooftop sauna and Nordic…
TREND: URBAN BATHHOUSES HEATING UP Affordable, social, and accessible wellness is coming to a city near you For centuries, the cleansing and healing power of water and heat has been harnessed to bring city dwellers together in the common pursuit of cleanliness. Early public bathhouses were fueled by mineral-rich waters warmed from the earth’s core, which bubbled up and not only cleansed, but also worked…
2022 Trend Forecasts Agree: Wellness Is Officially Overtaking Travel Around the New Year, the trend reports start rolling out, and what’s striking is that most of the mainstream travel trend forecasts agree that wellness travel will be a major and growing trend in 2022. As the analysts from the international advertising agency, TBWA’s trends division, Backslash, neatly put it: “Wellness has officially taken over travel.”…
Wellness vacations go beyond massages and diet tips during the pandemic–The New Yorker With the pandemic lingering into its third year, this article interviews hospitality leaders on how the crisis has dramatically accelerated the importance of wellness in travel. Travel is now about healing from physical and mental stress, and people want programming that provides some new answers about how to feel better. Hotels/resorts are…
