Five UK Wellness Trends Wellness movements where the UK is a clear global leader include going much deeper with wellness retreats, being a wellness policy trailblazer, and innovating authentic, social water experiences–from wild swimming to wild saunas On September 10th, the Global Wellness Summit held a lively press event in London to introduce the annual conference that is headed to the UK for the very…
Wellness Travel Trend: Pilgrimages and “Epic Walks” See Further Momentum ’ If you only got your wellness and wellness travel news from the media, you might think that *everything* now is about expensive, high-tech longevity and biohacking programming. In our 2024 trend report, we go deep into the unprecedented surge for that new “hardcare” in wellness. But we also explore how new desires for “softcare”…
Trend: Pilgrimages and “Epic Walks” See Further Momentum Week of August 21st, 2024 These sacred paths have attracted a new set of pilgrims: fitness buffs–National Geographic This article provides a look at both ancient and new pilgrimage routes globally (i.e., in the US, Ireland, Sri Lanka and Bhutan), that are attracting a surge of walkers seeking that powerful blend of physical activity, spirituality and personal…
Trend: A New Era of ‘Wellness-Art-Tainment’: More High-Tech, Multisensory Experiments in Spa and Wellness Week of July 24th, 2024 Meow Wolf’s co-founder is building Submersive, a trippy, multisensory spa brand of the future–Fast Company More details on Meow Wolf’s co-founder’s new multisensory bathhouse concept, Submersive, where each bathhouse room will have its own unique look, sound, and temperature—from a neon pink techno-esque atmosphere to a…
Trend: A New Era of ‘Wellness-Art-Tainment’–More High-Tech, Multisensory Experiments in Spa and Wellness Thanks to new technologies such as generative AI, projection mapping and spatial sound, more immersive, awe-inspiring wellness experiences that engage all the senses are on the rise Our 2024 trend, “A New Multisensory, Immersive Art for Wellness,” explores how multisensory art installations and experiences are hitting so many spaces: museums, art galleries…
Trend: Saunas and Social Connection Week of June 18th, 2024 The heat is on: mobile sauna heralds a new breed of experimental hot boxes– Wallpaper Emma O’Kelly delves into the evolving landscape of mobile sauna design in Germany, Norway, and the UK. These innovative design approaches are bringing this ancient tradition into the contemporary era. As a result, sauna is attracting new enthusiasts who are…
Trend: Saunas and Social Connection Whether it’s a NYC urban bathhouse becoming a “hot new party place,” an outdoor sauna on a UK beach being dubbed the “new pub,” or bathhouses in China fully decked out with cinemas, mahjong areas, and karaoke, saunas are becoming the new social wellness hubs. Social saunas and bathhouses are fast emerging as a remedy to some key issues:…
Trend: More “Nighttime Wellness” Week of May 21st, 2024 From midnight swims to post-dinner meditation, after-dark wellness is the latest trend–Conde Nast Traveler In-depth article on the wellness benefits (especially for sexual wellbeing) of the new “after-dark wellness” programming. How hotels and resorts are stepping up the nighttime wellness experiences in beautiful, natural places, from yoga under the moonlight to overnight adventures in the wild,…
Trend: More “Nighttime Wellness” In a world becoming unbearably hot, and with younger gens ditching booze and bars for healthy social destinations, after-dark wellness experiences are rising: from stargazing and full-moon meditation at resorts to a wave of urban social bathhouses that are the “hot new party scene” Wellness experiences and spa hours have long been a daytime affair. But because of our increasingly heat-crushed…
Trend: Wellness Retreats Finally Take a Human Approach to Men Week of April 17th, 2024 Goodbye, tough guy. More men are rejecting the finance bro stereotype and going on retreats to learn empathy–Fortune How more men, hitting crises in their lives, are heading to men’s retreats such as Evryman and Junto, that challenge the age-old idea of stoic, self-sufficient masculinity. The retreat-goers report that they…
