TREND: Wellness Takes on Overtourism A Wellness Issue for the World Overtourism—when a crush of tourists overwhelms a destination—is the number one issue in the travel industry today, making headlines everywhere. With the growth in wealth worldwide, international travel is exploding, with annual trips skyrocketing from 500 million in 1995 to 1.3 billion today. The problem is that this tourism expansion is hyper-concentrated: Roughly half…
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