TREND: PRESCRIBING NATURE Nature Smart More and more companies are promoting the outdoor lifestyle. “Nature Smart” brands are educating consumers on the benefits of nature. It used to be that the person who served as the poster child for this idea was more of a modern-day hippie than a corporate CEO. They would literally shout from the mountaintops. All of that continues to change. REI…
Summit Trend in the News: Prescribing Nature The One Thing Millennials Haven’t Killed Is Houseplants – Bloomberg Record demand for Instagram-ready flora has sent “plant parents” scouring the web for fiddle-leaf figs. With millennials delaying parenthood, plants are the new pets, and they’re meeting the yearning among young generations to reconnect with nature. Millennials love plants so much they’re convincing tech companies to replace office artwork with “living…
New Research: Physical Activity Is an $828 Billion Market – To Reach $1.1 Trillion+ by 2023 Yesterday at the Global Wellness Summit being held in Singapore, the Global Wellness Institute (GWI) released its major 2019 research report: Move To Be Well: The Global Economy of Physical Activity. In 2018, the GWI found that the fitness/mind-body market was worth $595 billion, but this new research broadens…
TREND: MEDITATION GOES PLURAL New apps and technologies are boosting, personalizing and transforming the meditation experience Apps bring meditation to the masses—and get people used to flipping meditation “channels” There are now, according to estimates, roughly 1,500 meditation and mindfulness apps—and there’s no doubt that there has been no greater force ever in making the idea of meditation less mysterious and more accessible. Headspace alone…
Summit Trend in the News: Meditation Goes Plural New Music-Focused Wellness App Wave Is Peak Meditation – The Observer The new app Wave is forgoing waterfalls for a diverse music mix that’s used with a vibrating bolster. As their founder puts it, “We’re fusing beats with breathing techniques and vibrations in the cushion to create a new experience better suited to millennial consumers…” This App…
TREND: DYING WELL Exploring death becomes part of living a mentally well life From death cafes to death fests: A hunger to just talk about it If modern culture is the first to pathologize any interest in death, now there are many more places and platforms to finally come together and have a real conversation about it. So many blogs, podcasts and YouTube channels explore…
Summit Trend in the News: Dying Well How the Death Positive Movement Is Coming to Life – Healthline From joining “coffin clubs” to downloading apps such as WeCroak, which pings you five times a day reminding you that you will die, more people are living their best life by embracing death. And this new death-positive mindset isn’t just some smiley face substitute for grief; it’s…
TREND: WELL FASHION — WAY BEYOND ATHLEISURE An Avalanche of Platforms for Recycling, Reselling & Renting Fashion We live in a make-buy-trash fashion culture: Eighty-three percent of our clothes/shoes get chucked in the garbage. And in 2018, there were reports about fashion’s nasty secret: Brands incinerate/shred unsold stock to protect their halo of exclusivity. For instance, Burberry acknowledged it destroyed $36 million worth of unsold…
Summit Trend in the News: Well Fashion — Way Beyond Athleisure Seriously, Why Aren’t You Renting Your Clothes? – The Cut Since 2013, fashion rental has blossomed. In perhaps the most symbolic recent news, upstart clothing rental platform Le Tote just bought department store grand dame, Lord & Taylor. Companies from Ann Taylor to Bloomingdale’s have launched subscription models. If you’re only going to wear…
TREND: MEDISCENT — FRAGRANCE GETS A WELLNESS MAKEOVER Scent in Branding Using scent commercially clearly isn’t necessarily a new phenomenon—hotels, spas and retailers have been aware of its ability to tap into consumers’ brains for years. What is different is a growing acceptance that “olfactory logos” are a must to complete a brand’s identity. Fun olfactory logo fact: In 2018, Hasbro (US) patented the “scent of childhood”…
