Trend: Companies Target the 55+ with the Cool Products & Campaigns Once Reserved for Millennials

Summit Trend in the News: Aging Rebranded: Positively Cool The New Emerging 50+: Unpacking the Most Powerful, Discerning Consumer in History – Global Wellness Summit Keynote At the October 2019 GWS, David Harry Stewart, CEO of Ageist, explained how the 50+ are themost discerning, moneyed consumer segment the world has ever known, and how this tribe is global and mobile and their numbers and power…

The future: Less pampering “sleep” products and a new focus on circadian health

TREND: FOCUS SHIFTS FROM SLEEP TO TRUE CIRCADIAN HEALTH A $432 BILLION SLEEP MARKET AND WE’RE STILL NOT SLEEPING We’re at the strangest place culturally when it comes to sleep. We’ve never been so obsessed: We buy smart watches and Oura rings to track our sleep quality relentlessly every night; we pony up for the latest, greatest, smartest mattress; we gobble sleep tonics, CBD (and…

Trend: We’ll Wake Up to the Facts of Circadian Biology

Summit Trend in the News: Focus Shifts from Sleep to True Circadian Health The invention of the light bulb fundamentally changed our biology – Elemental-Medium This article explains how the way we sleep today is actually a very young construct, born with Edison’s invention of the light bulb. The invention has led to a world where we take in light in increasingly damaging, crazy ways,…

10 Wellness Trends for 2020

The Global Wellness Summit just released its research report on the top trends in wellness for 2020… Jump in! Focus Shifts from Sleep to True Circadian Health Less obsession over “sleep” and a new focus on real circadian health. Which means the timing of light and biology becomes far more important—from circadian lighting to circadian diets to apps that kill jet lag. Ageing Rebranded: Positively…

Scents for ‘biohacking’ our brains and bodies

TREND: MEDI-SCENT Functional Fragrances “The future of fragrance will be using scent to ‘biohack’ our brains and bodies to perform better,” says Joanne De Luca of Sputnik Futures, a company that specializes in anticipating consumer trends. For example, researchers at Stevens Institute of Technology revealed that the scent of coffee alone might help people perform analytical tasks better, suggesting a placebo-like effect of caffeine. Don’t be surprised…

Trend: Functional Fragrances

Summit Trend in the News: Medi-Scent Functional Fragrance: The Latest Scent Trend – Haute Living Fragrance has come along way since perfume was created for the Queen of Hungary in 1370. There’s more to come! These Functional Fragrances Will Make You Smell *and* Feel Good – Grazia Fragrance is no longer just about smelling like cotton candy or your favorite pop star. I Literally Sniffed My…

Virtual reality rising in wellness and spa

TREND: MEDITATION GOES PLURAL Mindful fitness surges One of the most powerful wellness trends is adding mindfulness to the workout, either in fitness classes where you’re trained to move consciously with intention and/or by ending classes with a dose of mindful meditation (this trend’s practices fit into the open monitoring category). That long-lived hyphen between “mind-body” is being strengthened and literally addressed in this trend,…

Trend: Mindful fitness & spa treatments rise

Summit Trend in the News: Meditation Goes Plural Spa Treatments Are Going Virtual; VR Is the Hottest New Way to Relax – Elemental Spas are increasingly using VR (with massage and guided meditation) as a relaxation tool and to transport people into natural wonderlands. This article looks at companies such as LA’s new Esqapes Immersive Relaxation Spa, Relax VR and Mindful Touch—and also considers the…

The Next Fashion Chapter

TREND: WELL FASHION Know, Honor and Treat Fairly, Thy Fashion Maker The fashion industry employs an estimated 300 million people, and, while most of us know that most of these workers get paid very little for working awful hours in unsafe environments, we don’t really grasp the extent and landscape of this modern slavery. Globalization means brands manufacture where wages are most shockingly low (Bangladesh,…

Trend: Ethical Fashion on the Rise

Summit Trend in the News: Well Fashion Ethical Fashion Is on the Rise – TechCrunch The fashion industry has historically relied on exploitative labor practices in order to sell clothes—but if recent trends are any indication, it won’t for much longer. This article provides some grim stats, such as Cambodian garment workers earning 50 cents an hour, forced to sit for 11 hours a day straight…

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