Trend: Saunas and Social Connection Week of June 18th, 2024 The heat is on: mobile sauna heralds a new breed of experimental hot boxes– Wallpaper Emma O’Kelly delves into the evolving landscape of mobile sauna design in Germany, Norway, and the UK. These innovative design approaches are bringing this ancient tradition into the contemporary era. As a result, sauna is attracting new enthusiasts who are…
Trend: Saunas and Social Connection Whether it’s a NYC urban bathhouse becoming a “hot new party place,” an outdoor sauna on a UK beach being dubbed the “new pub,” or bathhouses in China fully decked out with cinemas, mahjong areas, and karaoke, saunas are becoming the new social wellness hubs. Social saunas and bathhouses are fast emerging as a remedy to some key issues:…
Trend: More “Nighttime Wellness” Week of May 21st, 2024 From midnight swims to post-dinner meditation, after-dark wellness is the latest trend–Conde Nast Traveler In-depth article on the wellness benefits (especially for sexual wellbeing) of the new “after-dark wellness” programming. How hotels and resorts are stepping up the nighttime wellness experiences in beautiful, natural places, from yoga under the moonlight to overnight adventures in the wild,…
Trend: More “Nighttime Wellness” In a world becoming unbearably hot, and with younger gens ditching booze and bars for healthy social destinations, after-dark wellness experiences are rising: from stargazing and full-moon meditation at resorts to a wave of urban social bathhouses that are the “hot new party scene” Wellness experiences and spa hours have long been a daytime affair. But because of our increasingly heat-crushed…
Trend: Wellness Retreats Finally Take a Human Approach to Men Week of April 17th, 2024 Goodbye, tough guy. More men are rejecting the finance bro stereotype and going on retreats to learn empathy–Fortune How more men, hitting crises in their lives, are heading to men’s retreats such as Evryman and Junto, that challenge the age-old idea of stoic, self-sufficient masculinity. The retreat-goers report that they…
Trend: Wellness Retreats Finally Take a Human Approach to Men The wellness world has reinforced clichéd views of masculinity: all the warrior-like fitness challenges and extreme biohacks. But a shift is underway, and a key example is new wellness retreats that focus on men’s social and emotional wellbeing. There’s a huge opportunity for the wellness industry if it embraces a more nuanced view of masculinity.…
Trend: Postpartum Retreats Are Really Taking Off Week of March 20th, 2024 Luxury Postnatal Retreats Draw Affluent Parents Around the US–Bloomberg, March 11, 2024 A great in-depth overview of why and how more postpartum retreat centers are opening across the US, capitalizing on the profound dearth of postnatal support services in the country—while their high prices also highlight a gap in access. The retreats report…
Trend: Postpartum Retreats Are Really Taking Off If Asia has long had a tradition of destinations that provide rest, recovery and wellness for moms right after birth, now far more postpartum retreats are opening westward—from the US to Dubai Following childbirth, new moms, particularly outside Asia, find themselves in a care “desert.” They’re quickly kicked out of the hospital, and all attention is focused on…
Trend: A Wellness Check for Weight Loss Drugs in 2024 Week of Feb 21st, 2024 The Race Is on to Stop Ozempic Muscle Loss–The New York Times, February 8, 2024 A great overview of how fitness brands, nutrition startups, and drugmakers all want to solve a common issue with weight loss drugs: significant muscle loss that can happen. Luxury gyms are offering strength-training programs specifically marketed…
Trend: A Wellness Check for Weight Loss Drugs in 2024 The arrival of the “Ozempics” shook up the weight-loss-focused wellness world, which is now beginning to figure out its future role. While some businesses started prescribing the new drugs, more companies are now creating companion fitness and nutrition programs to combat issues caused by their use. But the long future is integrative drug + wellness…
