81. Patricia Ladis — Sports & Wellness: an Untapped Market for the Hospitality & Spa Industries Sports tourism is valued at $800 billion globally while the Global Wellness Institute just released 2023 figures that show Wellness Tourism is valued at $651 billion. Since athletes of all types – amateur, junior, collegiate, senior, and professional – need conditioning and recovery between games, it makes sense that…
![](https://www.globalwellnesssummit.com/wp-content/uploads/2023/12/GWS-81_Wide-Title-scaled.jpg)