Trend in the News (June 18th, 2024)

Trend: Saunas and Social Connection Week of June 18th, 2024 The heat is on: mobile sauna heralds a new breed of experimental hot boxes– Wallpaper Emma O’Kelly delves into the evolving landscape of mobile sauna design in Germany, Norway, and the UK. These innovative design approaches are bringing this ancient tradition into the contemporary era. As a result, sauna is attracting new enthusiasts who are…

Trend: Saunas and Social Connection

Trend: Saunas and Social Connection   Whether it’s a NYC urban bathhouse becoming a “hot new party place,” an outdoor sauna on a UK beach being dubbed the “new pub,” or bathhouses in China fully decked out with cinemas, mahjong areas, and karaoke, saunas are becoming the new social wellness hubs.   Social saunas and bathhouses are fast emerging as a remedy to some key issues:…

Wild Swimming Is on the Agenda at the 2024 GWS

On the Agenda… A New Era of Wild Swimming Just announced, seasoned wild swimmers Anna Deacon and Vicky Allan, Scottish authors of Taking the Plunge, The Art of Wild Swimming, and more recently The Ripple Effect: Britain’s Brilliant Wild Swimming Communities, will join Robert Hammond, president and chief strategy officer at Therme US, for a conversation on stage at the 2024 Global Wellness Summit in Scotland. Global experts will convene in St. Andrews for…

Hotel wellness performance surges | 1 in 6 Americans practice yoga | JPMorgan’s new $500M weight-loss drug fund

Headlines in the Global Wellness Economy Global Wellness News™ | June 18th, 2024 Hotel Wellness Investments Surge: Latest Data on Best Performers Hotels increasingly consider wellness investments as travelers’ expectations evolve, but what trends are rising, and which services are the most profitable after accounting for everything? Read the article on Skift > Have we reached peak yoga in the U.S.? The CDC wants to…

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