Wellness + Gathering

We “know” loneliness is skyrocketing, that it kills and that the #1 predictor of health and happiness is relationships. But somehow, the recent uber-capitalist wellness market has led with two things: a sea of keep-them-spending “me time” products and “digital wellness”—both lonely journeys of “self-care.” The pandemic has proven to be the breaking point. The biggest wellness trend is the development of new spaces and experiences that bring people together in real life—creatively and with intention—where social connection is the burning center of the concept.

Social wellness clubs with different vibes and price-points will surge, where group bonding comes first and the (sometimes dizzying menus of) wellness experiences serve as social icebreakers—from pioneer Remedy Place to social bathhouse Othership to Six Senses Place. With remote work, people need everyday places to be and belong—and younger gens, who are ditching booze and bars, seek healthier social spaces. With human “communication” having devolved into emojis, the wellness world is now teaching us how to connect and empathize more deeply. Peoplehood, the group conversation concept from SoulCycle’s founders, nixes the bikes to teach “relational fitness” through active listening. “Empatho-delics/actives” (that drive human openness) will rise: psilocybin, MDMA (in clinical trials), and ancient botanical “social elixirs,” such as kanna and kava.

Tackling loneliness is a huge trend beyond the wellness space. Startups are bringing connection to those who need it most, whether it’s the elderly or black men. New social apps/platforms are actually social, creating dinner parties for strangers or bonding apartment dwellers. More governments are fighting loneliness with new policies, and there’s even a new “social medicine.” The future of wellness? A move from lonely to social self-care, from buying to belonging, from URL to IRL, from ego to empathy, from Goop to group.