Why luxury skincare brands are getting into the spa services game
While luxury brands like La Prairie and La Mer have traditionally partnered with luxury hotels to offer spa treatments, what’s new is the rise in stand-alone boutique spas from brands like Biologique Recherche, Augustinus Bader, 111Skin, Omorovicza, Joanna Czech, and Dr. Barbara Sturm. Because the future of retail is high-touch and immersive experiences, the definition of spa
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