Me Mentality, Power to the People, Hyper Fatigue, to be the key consumer trends for 2023: Mintel: Best Media Info
Me Mentality, Power to the People, Hyper Fatigue, International Localism and Intentional Spending, are going to be the key five trends which will impact global consumer markets in 2023, over the next five years and beyond, as per Mintel. Mintel has announced the five trends set to impact global consumer markets in 2023 and beyond.
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The association between beauty and wellness is a fraud, and those who promote it harm the REAL wellness movement.
Consider the following:
SHRINKFLATION
Lately, I’ve been somewhat amused, no, actually appalled, by the excesses of claims, exaggerations and hype by certain large-scale spa organizations that promote what they call wellness. In terms reminiscent of TV evangelist portrayals of a blissful life to come, these shameless organizations promote high-end products, destinations, services and treatments that bear little to no resemblance to REAL wellness, or even plain vanilla wellness, as initially described by Dunn, Travis and certain others half a century ago. Back then, the whole idea was about a philosophy and lifestyle conducive to mental and physical wellbeing.
I’m reminded of a related term, one that would fit the situation noted above. It’s a word for the practice of reducing the size of things (products, services and such) while selling at the same price—the word is shrinkflation. It’s also a good term to apply when wellness is associated with products, programs and such when, in fact, little or no wellness is to be had.
Be aware that many promoters of such faux wellness employ the term while actually shrinking the meaning, and thus the value, of wellness.
GUEST COMMENTARY
I asked Lutz Hertel, the Dusseldorf-based founder and president of Deutscher Wellness Verband, the premier wellness organization in Europe, to comment on my Shrinkflation piece, above. Lutz has organized, lectured, written about and otherwise advanced the wellness concept throughout Europe for nearly thirty years. He closely tracks trends in wellness, and has debunked many products, services and treatments that lack credibility and misrepresent the nature of the concept.
As much or more than anyone else, Lutz has studied the vast increase in the number of organizations, spas, luxury resorts and sellers of all manner of products and services who promote beauty as part of, even essential to, wellness. Like me, Lutz has concluded that, as with religions, the masses much prefer delusions and pleasant illusions over unpleasant realities and mournful truths.
I consider him fearless, delightful and inspirational.
LUTZ HERTEL
I’ve been somewhat amused, no, actually appalled, by the excesses of claims, exaggerations and hype by certain large-scale spa organizations that promote what they call wellness. In terms reminiscent of TV evangelist portrayals of a blissful life to come, these shameless organizations promote high end products, destinations, services and treatments that bear little to no resemblance to REAL wellness, or even plain vanilla wellness, as initially described by Dunn, Travis and certain others half a century ago. Back then, the whole idea was about a philosophy and lifestyle conducive to mental and physical wellbeing.
I’m in accord with all you have described in the essay about Shrinkflation. Absolutely clear and true. We are at least two who think that beauty is an option, at best. I go a little further–I believe the hype and misrepresentation about beauty as part of wellness is hazardous; it imperils mental and physical health.
Enough. For now.