Global Wellness Trends Report:
The Future of Wellness 2022 with Mid-Year Update
The 2022 annual Global Wellness Trends Report offers expert-based predictions on the future of wellness. The updated edition features a “What’s Making Headlines” section for each trend that illustrates numerous examples of how the trend is gaining traction and impacting the business of wellness. To order the updated full digital report, click here.
FEATURED TREND:
Dirt-y Wellness
The health of the world’s soil—and the impact of soil exposure on human health—become far more important
Soil is our planet’s most extraordinary ecosystem, a living microbial stew that for millions of years did its job: from cycling nutrients to plants to capturing vast amounts of atmospheric carbon. For 99% of human evolution, people lived deep in soil, as foragers and farmers. Now we’re soil-deprived, no longer bathing in that bacterial and fungal richness—an issue because mounting research indicates that soil exposure has an eye-opening impact on everything from immune to mental health. Industrial agriculture decimated the world’s soil and the soil crisis is here. This trend explores how a soil-restoring regenerative agriculture, the hottest topic in farming, will become a hot topic in wellness: from “regen-certified” becoming the next food label (far more meaningful than organic) to more wellness brands moving to regen-sourced ingredients to regen-agrihoods being the trend to watch in wellness real estate. We also cover many trends getting people back to some “soil bathing”: from a new microbial architecture creating indoor spaces teeming with healthy soil microbes to the farm becoming as important as spa and fitness at new wellness resorts.
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The TRENDIUM is a compendium of the trends impacting the multi-trillion dollar global wellness economy. Subscribe to stay informed and receive the latest news and insights. Sign-up for bi-weekly TRENDIUM emails.
Overview of The 10 Wellness Trends for 2022:
TREND 1: Dirt-y Wellness
The health of the world’s soil—and the impact of soil exposure on human health—become far more important (Think: “soil-bathing”)
TREND 2: Toxic Muscularity Comes Clean
How bulging biceps and rippling abs have had a negative ripple effect on male body image
TREND 3: From Wellness Tech to Technological Wellness
A fresh take on digital health
TREND 4: Senior Living Disrupted
A wrinkle in time no more!
TREND 5: Wellness Travel: Seekers, Welcome
Post-pandemic travelers are ready for adventure and engagement
TREND 6: Innovative Tech Closing the Gender Gap in Medical Research
Artificial Intelligence (AI), apps and wearables collect data for a wide range of women’s health conditions
TREND 7: Urban Bathhouses & Wellness Playgrounds
Affordable wellness is coming to a city near you
TREND 8: Next-Gen Naturalism
The return of self-reliance
TREND 9: Health & Wellness Coaching Gets Certified
Coaches trained in the art and science of motivating healthy changes have been the missing link in both healthcare and wellness
TREND 10: Wellness Welcomes the Metaverse
Health & wellness are attractive to the Metaverse which needs to diversify beyond gaming
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